Campbelltown will cement itself as a go-to destination with a vibrant new public space thanks to ALAND’s village inspired vision

Sydney’s South West will be home to a dynamic community building, public open space, playground, and curated gardens under a development application (DA) submitted to Campbelltown City Council by leading developer ALAND.

The exciting addition to Campbelltown’s urban fabric is part of ALAND’s $400 million transformation of the abandoned Brands on Sale outlet at 22-32 Queen Street. Previously an underused landholding, the site will be reimagined as a mixed-use development with residential apartments, an ‘Eat Street’ and several retail and commercial spaces – and now over 4000sqm of publicly accessible space including a community building.

Following the submission of a DA earlier this year for the 2.05ha redevelopment of the Queen Street site, ALAND has returned to Council to present the carefully considered plans for a shared environment promising an inviting precinct for the greater community.

“Campbelltown is a fantastic suburb and this new chapter will bring with it an exciting neighbourhood space for not only the new residents of our upcoming development, but for generations to enjoy in years to come. Until now the site has been a wasted opportunity in a great location and we’re proud to be able to repurpose the space for the wider community,”
– ALAND’s Head of Development Ryan Lane

The open green space will include multiple play areas for children of all ages including interactive water, sand and nature play, climbing equipment, a native meadow and level lawns. There will also be a bicycle loop path and community amphitheatre seating with a stage area.

“Such an exceptional address deserves a superior meeting place for the community, and that’s what we’re striving to create. To get the fit just right ALAND has been in ongoing consultation with Council and the community to ensure this plan will deliver the best outcome for all,”

– ALAND’s Senior Development Manager Andrew Stacey

Earlier concepts of the development have been scaled back to increase the useable communal footprint, which is a direct result of conversations with Council. Mr Lane said Council and community feedback has been critical in shaping how the project could meet both future housing demand while simultaneously improving liveability for the greater Campbelltown population.

“Our research has taught us that Campbelltown’s local businesses and residents want an authentic community hub with a true village feel and that’s what we plan to deliver,”
– Mr Stacey

Families can enjoy alfresco dining with friends at the shared barbecue area surrounded by picnic tables, or can enjoy one of the many great restaurant offerings. To ensure the local character at the rear of the site is maintained and celebrated, all mature legacy trees around the community building and public play area will be retained as well as the view corridor to the neighbouring heritage buildings.

Planned at the heart of the shared community area will be a colourful fringe lily public art piece, visible from Queen Street and illuminated at night in celebration of 200 years of Campbelltown. The DA is also proposing a two-level (ground and basement to preserve the low impact landscape) community centre, which will house an auditorium, kiosk, lift and several multi-purpose spaces.

Campbelltown City Council Mayor George Greiss praised ALAND’s design and its contribution to a revitalised Campbelltown City Centre.

“It’s great to see this development application has given consideration to our city centre master plan to achieve a people-focused place that’s innovative and connected to plenty of open space.

“Through considered design in prime locations such as this, we can realise our vision for a good life here in Campbelltown where our communities are inclusive, diverse and friendly,” said Mayor Greiss.

ALAND has already submitted plans to Council for the residential and retail component on the site. The masterplan will include 558 apartments throughout five buildings and an ‘Eat Street’ style dining precinct with over 9000sqm of commercial and retail space, including a childcare, all within walking distance of the local train station and other key Campbelltown amenities including Macarthur Square.

ALAND is a dominant presence in Western Sydney, where they are dedicated to improving the city’s growing satellite CBDs, such as Campbelltown, Liverpool and Parramatta by delivering high- quality affordable residential and mixed-use projects.

Facts at a glance:

  • 22-32 Queen Street, Campbelltown
  • $400M mixed use project including residential, retail and commercial spaces
  • Over 4000sqm open space including children’s play areas, community amphitheatre with stage and a bicycle loop path
  • Two-level community centre consisting of an auditorium, kiosk, lift and multi-purpose spaces
  • Public art piece to commemorate 200 years of Campbelltown

View the full article in the Macarthur Chronicle here.

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