Developer ALAND reaches new heights with the launch of Paramount on Parkes

ALAND’s flagship residential project in Parramatta arrives on the scene just in time to address Sydney’s pent up buyer demand.

One of the first luxury apartment buildings to launch sales since Sydney came out of its prolonged lockdown, Paramount on Parkes will take centre stage in the heart of popular Parramatta. Just minutes from riverside parks, world-class shopping and fine dining precincts, the highly-anticipated 39-storey building by award-winning developer ALAND will open its doors to prospective purchasers in a stage 1 release on Saturday, October 23 and Sunday, October 24.

With a shortage of quality apartment stock across the Harbour City, buyers have been eager for restrictions to lift and more choice to come to market. Paramount on Parkes, a mixed use building with 294-apartments and has already attracted considerable interest ahead of its sales launch this weekend.

ALAND Sales Director, Mark Bernberg, said purchasers are keen to see new supply become available that also represents great value for money.

“Paramount on Parkes has created a lot of buzz among buyers who‘ve spent their lockdown period reassessing what qualities they’re seeking in a home. Given the excellent lifestyle amenities of this flagship development and its very convenient location, it offers an extraordinary move for homeowners and investors alike,” he said.

Located at 14-20 Parkes Street, Harris Park, and offering a mix of one-, two- and three-bedroom apartments, Paramount on Parkes will feature a host of five-star hotel-style facilities for residents. Once complete in late 2023, there will be a rejuvenating resort-inspired pool on the spacious podium level, a 300sqm rooftop terrace with barbecue area, lush landscaped gardens boasting local Western Sydney flora and resident-only children’s play areas.

Crafted by Sketch Design Group and Stanisic Architects, each apartment is designed to maximise light and space with floor-to-ceiling windows framing panoramic district views and covered balconies. Finished with neutral colour palettes so buyers can add their own personal touch, the apartments also have ducted air-conditioning, Fisher & Paykel appliances, Grohe tapware and bespoke marble surfaces. Some homes come with the option of convenient study nooks and additional storage.

Head of Development for ALAND, Ryan Lane, said the premium Western Sydney development had been a passion project for the family-run business, which is also the major sponsor of the NRL’s Parramatta Eels.

“With the ALAND name proudly emblazoned on the jerseys of the local team every weekend, we feel that we’ve earned our place as part of the fabric that makes up Parramatta. The launch of Paramount on Parkes now further cements that position,” he said.

Mr Lane added that with Parramatta taking pride of place as Sydney’s second CBD, the dynamic destination has become a highly desirable location for both owner occupiers and investors.

“As the geographical heart of Sydney, Parramatta offers its residents a wealth of cultural, educational and employment opportunities. And with the second airport at Badgerys Creek underway, as well as easy access to other transport links, it will soon offer locals even more convenient travel connections,” he said.

Paramount on Parkes is an approximate 10-minute walk to riverfront reserves or the Parramatta Wharf and is a short stroll from the soon-to-be-completed Parramatta Square employment hub and Civic Centre. Westfield Parramatta is 600m from the doorstep and residents can stay entertained all weekend with local attractions nearby such as Eat Street, Riverside Theatre, the Powerhouse Precinct, walking tracks, cycleways and the 85ha of green space at Parramatta Park.

In addition to a number of in-demand public and private schools in the vicinity, Parramatta is also home to campuses for the University of Western Sydney and University of Sydney.

Current prices for Paramount on Parkes start at $573,000 for one-bedroom, are from $767,000 for two-bedrooms and begin at $1.083 million for three-bedroom apartments. The sales display suite is located at 30 Parkes Street, Harris Park, and is open from 10am – 4pm Tuesday to Sunday. For enquiries, please contact the sales team on 1300 659 264 or register your interest at