Local students design hoarding for Campbelltown’s new mixed-use neighbourhood

Five local primary school students have seen their artworks reproduced to a large scale on the hoarding of Campbelltown’s future destination precinct, after winning a local drawing competition.

The $400 million project, proposed by leading developer ALAND, is set on a 2.05ha site on Queen Street, formerly the site of the Brands on Sale outlet, and will comprise 558 residential apartments, an ‘Eat Street’ style dining precinct with over 9000sqm of retail and commercial spaces as well as over 4000sqm of public open space and a two level community building.

The competition, led by ALAND Development Manager David Hamilton, invited local students from St Peters Anglican College, Campbelltown North Public School, Campbelltown Public School and Beverley Park School to prepare an artwork that showcases what they love about Campbelltown for the chance to win a VISA Gift card, have their artwork framed, receive up to $1000 for their school and have the artwork included as part of the 120m hoarding that spans the entirety of the site.

Luna, Isaiah, Layla, Nawal and AJ were among the lucky winners out of over 200 submissions, presenting artworks that captured the Japanese Gardens at Campbelltown Art Centre, Campbelltown Train Station, Campbelltown’s Aboriginal culture, Koalas and the Lyre Bird.

ALAND Head of Development Ryan Lane said that the Community Projects Initiative has inspired ALAND to look for more opportunities to involve the community in its projects.

“Ordinarily, we would use ALAND branding on our hoarding however through the introduction of the Community Projects Initiative, we identified that this was a perfect opportunity to get the community’s input.

“It was fantastic to see the amount of submissions come through for our first hoarding design competition. The students’ designs really liven up the frontage on Queen Street and we are pleased to have them on show for everyone who passes the site,” says Mr Lane.

The winning drawings were selected by local indigenous artist, Danielle Mate, who recently completed a public art installation for Campbelltown City Council in the Campbelltown CBD.

“The level and standard of entries was extremely high making it difficult to choose winners, but I felt that the artworks produced by Luna, Isaiah, Layla, Nawah and AJ were the most creative, colourful and had strong links to the location and community of Campbelltown,” says Ms Mate.

The children were delighted with their prizes and to see their images enlarged and reproduced on the hoarding at the development on Queen Street which was officially unveiled by Mayor George Greiss on Friday 3rd of February.

St Peters Anglican Grammar Luna Fordham, who won first place for the design competition, expressed her delight at the unveiling of the hoarding design.

“It feels surreal to see my artwork on the hoarding. Once I started the artwork in class I got absorbed into it and got extra time from the teacher to spend more time designing it. I really enjoyed creating the artwork,” Miss Fordham said.

Campbelltown City Council Mayor George Greiss praised the winning students’ talent and the project’s potential.